About US Page!

Your “About Me” page is one of the single most powerful ways to define your brand, stand out from your competition, and make potential clients feel they can’t NOT hire you. So why, then, are you neglecting it? Here’s how to write a killer “About Me” page to capture more clients.

 

Here is a crazy statistic: 92% of consumers in the U.S. want their favorite brands to tell more stories. We already know that consumers prefer an experience over a product or service and eat up content as if their lives depend on it. That’s why there has been so much talk surrounding content marketing and how useful it is in today’s business climate. However, even if you’re a content-churning king, but don’t have a substantial “About Me” page, you’re probably losing potential photography clients.

People shopping around for a photographer are looking for the same credibility within a business as any other consumer. Photography clients are willing to fork over a considerable amount of money, so long as they trust the photographer with whom they’re entering into business. Not even considering the fact that your “About Me” page is one of the first places potential clients visit when they arrive on your website, the idea of wanting to build credibility and trust amongst your potential clients should be reason enough to make you want to have an engaging, intentional, and well-thought-out “About Me” page. Here are a few tips to help you have a robust, interesting, and engaging “About Me” section on your website.

Don’t Write in Third-Person

I’m sure you’ve read an “About Me” page written in the third person in the past. There is a time and a place to have a bio about yourself written in third-person, but your website is not one of those places. The main goal of having a good “About Me” page is to establish a relationship with your potential client. Writing in third-person perspective immediately creates a disconnect because of how formal third-person tends to be. You want there to be a certain amount of authenticity, vulnerability, and intimacy that a third-person perspective simply cannot achieve. You want your clients to feel as if they’re getting to know you, the person, and not you the business. When writing copy for your “About Me” page, write in first-person. Write with your voice, and don’t be generic. 

Tell a Story

Speaking of not being generic, you want to tell your website visitors a story without sounding generic. With your primary goal being to establish a relationship and build trust with potential clients, you want to tell them about yourself as authentically as possible and using a voice that is unique to you. Tell a story about how you became a photographer and the struggles you’ve overcome while traveling on your journey. Including a struggle within your bio story will help the reader feel that you are more relatable and is a nod toward vulnerability. Within your story, you can also talk about where you are currently, both personally and with your business. This is also a good place to mention any accolades, accomplishments, and projects. Finish up your bio story letting your potential clients know what your short-term and long-term goals are for the future. You want potential clients to know you have a vision for your business in the future. Talking about future plans also helps to strengthen your business’ credibility.

Be YOU

Write with the same voice that you’d speak to clients. Your personality is a big selling point for clients, particularly if we’re considering that the modern client wants an experience, and not just a photography service performed. You want to let your personality shine through your “About Me” page so that potential clients feel that they already know you before even reaching out to you. Your personality is one of your most significant assets in business because it will also help to set you apart from your competitors. Often, photographers are concerned with achieving great SEO results so their websites can be found, but if you don’t have anything on your website that is setting you apart from your competitors and making clients want to book you, what is the use in being found online? Believe it or not, your personality adds value to your business and will always be the main factor when someone is booking you for your services. 

Include a Photo of Yourself

Probably one of the most frequent mistakes photographers make, not including a photo of yourself within your “About Me” is causing you to lose potential clients. Going back to the idea that your “About Me” section is meant to build trust and credibility, not having a photo of yourself causes a disconnect wherein clients can’t feel a connection to you, even with a compelling “About Me” page. There needs to be a photo to put a face to your brand, your portfolio, and your story.

I understand why this is often overlooked, as it can be uncomfortable jumping in front of the camera when us photographers are so used to being behind the camera but is essential for having a solid brand for your business. You are your brand, your business is based on you as a person, and so you need to have a photo (or photos) of yourself on your “About Me” page.

If you haven’t taken the time to build a strong “About Me” page, make it a goal for yourself in 2018. You’ll find that more clients will book you because they feel they can relate to you. Another added bonus to having a great “About Me” section is that you’re including even more content on your website for visitors to consume, which can reflect well with search engines like Google. You really can’t lose when it comes to having a great “About Me” page but stand to lose many clients without one.

What does your “About Me” page say about you? What have you written that has resonated with clients? Let us know in the comments!

Lead image by Pixabay.com via Pexels.

12 Questions for your Wedding Photographer

12 Questions for your Wedding Photographer

Are you getting married??? Wedding Photography is no easy subject and interviewing potential wedding photographers can be a daunting task. Regardless of if you are hiring Jose Ruiz Photography Team or another studio, we have created a list of 12 questions to help you find the perfect photographer for your wedding day.

Photography Equipment

We believe, and we will always believe, that there is so much more to wedding photography than just nice equipment. However, that is not to say your wedding photographer shouldn’t have good equipment. Here is our list of professional equipment.

Cameras:

1- Primary Body: Nikon D750

2- Backup Body: Nikon D800

3- 3rd Backup Body: Nikon D3

Lenses:

1- Nikon 70-200mm f/2.8 Telephoto Lens

2- Nikon 24-70mm f/2.8 Zoom Lens

3- Nikon 50mm f/1.8 Prime Lens

4- Nikon 85mm f/1.8 Prime Lens

5- Nikon 60mm f/2.8 Macro Lens

6- Nikon 16-35mm f/4 Wide Angle Lens

Lighting:

We prefer to work with natural light but we are fully prepared to work in any light situation.

1- x3 Nikon SB-800

2- x2 Nikon SB-900

3- x2 Yongnuo 300 LED Light

Accesories:

1- Tamrac Bag Roller Carry On

2- Pelican Case IM2620

3- x2 12' Light Stands

4- Manfrotto Monopod

Work Stations:

1- Apple iMac 27"

2- 32" Samsung Monitor

3- 15" MacBook Pro (for commercial shoots)

3- Drobo 5D Primary Backup

Softwares:

1- Adobe Lightroom (latest version)

2- Adobe Photoshop (latest version)

3- Photo Mechanic

4- Adobe Premiere

 

 

 

 

Our Photography Style

Jose Ruiz Photography images are creative, clean and crisp. They’re romantic, fun, and emotional. Jose Ruiz Photography is critically acclaimed for developing a unique editorial style of wedding photography that is deeply rooted in wedding photojournalism while influenced by fine-art and fashion photography. We pride ourselves on not just being photographers, but rather artists creating unique and expressive imagery.
What exactly does all of this mean? Well, let’s get into the specifics of what makes our style unique. Our typical approach combines elements of each style, adjusted for factors like the background, lighting, architectural landmarks and client preferences. Our Signature Style can be described as high definition, vibrant, crisp, and clean. Skin tones are accurate and the natural colors of the scene “pop,” giving the image a beautiful aesthetic. Below are some examples:

Ideal Wedding Timeline

With the diversity of the cultural aspects of our weddings, it’s difficult to pinpoint an exact wedding photography timeline template. However, there are ideal time frames you should consider when planning your day. Some of these times may seem long on paper but keep in mind that: the day will fly by, most weddings run slightly behind schedule, and we’ll make these photo sessions fun, so it won’t seem like a long time. We recommend arrive to your room (at least) 2 hours before the ceremony to start your wedding day coverage and complete this detailed preparation process.

Accesories: Dress, Rings, Shoes, Bouquet

* Time of Shooting – 30 minutes
* Ideal Location – Bridal Suite or Hotel Suite

* Advice – Having at least 30 minutes for details ensures that we have plenty of time to get that perfect photo of the dress, rings, shoes, bouquets, and the other details of the day. There are times when a hotel room is too crowded or simply unappealing; we have to take the dress all the way down to the lobby or even outside. This can take some time, but as you can see from the results, it’s well worth the additional work.

Preparation

* Time of Shooting – 45 minutes
* Ideal Location – Bridal Suite or Hotel Suite

* Advice – Having 45 minutes to an hour of preparation is ideal for our style. During this time, we are getting close ups of the makeup and hair being applied as well as the candid moments and the bridesmaids and groomsmen get ready for the day. Keep in mind that these are some of the most emotional and fun times of the day, so you don’t want to cut it short. The lead shooter will be with the bride while the second shooter (if hired) will be with the groom. While it doesn’t take guys an hour to get dressed, there are still tons of great moments during this time between the groom and his family and friends.

Individual Portraits

* Time of Shooting– 20-30 minutes
* Ideal Location – Bridal Suite, Hotel Suite, Venue Lobby, or Venue Garden

* Advice – Right after prep is the best time for individual portraits of the bride and groom (separately). Besides makeup and hair being completely fresh, the day hasn’t gotten hectic yet so we can take our time and get those perfect portraits. Also, keep in mind that the window lighting in most hotel rooms creates a unique look that can’t be duplicated in any environment throughout the rest of the day.

Inmediate Family

* Time of Shooting – 15- 20 minutes
* Ideal Location -Bridal Suite, Hotel Suite, Venue Lobby, Venue Lobby, Venue Garden, Beach, Park, Off-site Location

* Advice – Immediate Family Photos should take another 15-20 minutes. It’s important to have additional images with your parents, grandparents, and siblings beyond the basic formal (mentioned in the section below).

We all know how much weddings mean to the immediate family, and we want to make sure we’re capturing enough pictures with them.

First Look & Couples Daytime pictures

* Time of Shooting – 30-60 minutes
* Ideal Location – Venue Garden, Empty Venue Hallway (shaded areas with natural light)

* Advice – The first look should be 1 hour before the ceremony and it should last around 30 to 45 minutes. That being said, if you want to do the first look, we have to arrive 3 hours before the ceremony time to where you're getting ready. During the first look time, the bride and groom enjoy seeing each other for the first time on the wedding day. While the actual first look might only be 5-10 minutes, the rest of the time is spent on a few basic portraits of the bride and groom. Ideally we are saving the bulk of the couples session for later (see the “couples session” section below). However, if there is no other time in the day, it is best to allocate another 45 minutes to an hour here so that we make sure we have enough photos of just you two. For more information check What is a first look and why should I do it?

 

Ceremony details

* Time of Shooting – 10-15 minutes before starting
* Ideal Location - Ceremoy Site

* Advice – Please allow 10-15 minutes for the second shooter to take pictures of the ceremony site, completely set up with no guests or vendors in the area. Before you have the guests seated,  it’s important that we are there to capture the complete set up of your ceremony site so we can capture the scene at its best.

Formals (Immediate & extended family and friends)

* Time of Shooting – 10-15 minutes after ceremony
* Ideal Location - Ceremoy Site

* Advice – Keep it simple. Have a minimum of pictures for this moment including: complete wedding party, Maid of Honor & Bets Man, immediate Bride's Family, immediate Groom's Family, Grandparents (if available). We also recommend being very organized, with a list of groups and helpers from each side of the family to help round people up. The wedding planner also can help with this task.

Couple's Session

* Time of Shooting – 30-45mins. after ceremony. (late afternoon, sunset)
* Ideal Location - Reception Site, Beach, Hotel Lobby, Park

* Advice – Couple session should be around 1 hour and should take place ideally 30 to 45 minutes before sunset (depending on ceremony time). The is the best time in terms of lighting. It also allows us to capture the awesome scenic shots with colorful skies. If you booked your venue because of the spectacular view of the ocean and sunsets, it’s essential to follow this advice in your timeline.

Reception Details and Venue

* Time of Shooting – 15-20mins before reception starts
* Ideal Location - Reception Site

* Advice – Please allow 15-20 minutes for us to take pictures of the reception room, completely set up with no guests or vendors in the area. Similar to the ceremony details, this is the only opportunity we have to capture the beauty of the reception room prior to guest arrival.

Other Photos to have in mind

Table Shots – Table shots are when you go around visiting tables. There are two options for photography during this time. (1) You can take formal pictures with each of these tables or (2) we can simply focus on photojournalism, capturing the smiles and hugs as you mingle with each table. We recommend the second option so you can keep enjoying your reception.

Wedding Preparation Tips

Our job as your photographers is to capture the story of your wedding day as it unfolds. This story begins not at the ceremony but the moment you start getting ready, so here are a few tips we always give our clients that will help us get beautiful images of them as they prepare for their big day:

- Keep Rooms Clean – Keep both the bride’s and the groom’s room clean. This helps eliminate the possibility of having any obtrusive objects in the background or needing to take time out of taking pictures to clear out  anything that we don’t want appearing in your pictures.

- Have All the Details Ready – The bride should have all the details (dress, rings, shoes, etc.) in one spot. Having all of these items together allows for the photographer to easily photograph all your important details in one place. So instead of having to gather the items from separate locations and ultimately losing time, this helps in saving more time for us to take pictures of you and your bridal party.

- Use a Custom Hanger – Have a nice hanger for the wedding dress so that your dress won’t have to be displayed on the default plastic hangers. Many nice hotels have wooden hangers for us to use, but some don’t. It’s always better to be prepared if that dress shot is important to you.

- Brides First – For the brides, please have your hair and makeup done on you first by the time we arrive to your room to avoid the risk of running late. This is very important because if your hair and makeup are not finished on time, this will cut into your photography time and will decrease the amount of images we are able to shoot and deliver.

- Keep the Number of People Low – Too many people in the room can add stress to the day. Besides bridesmaids, a few immediate family members and your wedding vendors, everyone else should wait until later in the day to hang out with you.

- Have Immediate Family Around – This is a great opportunity to get some intimate pictures with your parents or your siblings. This is also a great time to have a “first look” between the bride and her mother and father.

- Give us Enough Time – We prefer to have around 2 hours of time for the details and prep of bride and groom. After you finish getting ready we want to take some amazing portraits of you with your beautiful gown and also with your bridesmaids (if available).